Stop Boring Your Audience with Bullet Points…

We’ve all seen presentations loaded with slides that have too many bullet points.

The presenter has likely assumed that instead of sentences, bullet points can be shorter and bring forward the real information. But too often we see slides with more than 10 bullet points, each composed of more than 10 words. The presenter has inadvertently jammed too much information onto the screen in an ironic effort to cut back on the text.

In his book, The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience, Carmine Gallo points out that the late Jobs, often considered to be a master of message, delivered presentations that were “strikingly simple, visual, and devoid of bullet points. That’s right – no bullet points. Ever.”

That’s because Jobs was focused on one thing: making sure his message got across to his audience.

Your audience is bombarded by information all day, every day. It’s sensory overload. Give them a break and think about your message. Can you identify your main point with just one, two, or three words? How about an icon or image instead?

The less text you toss up on the screen, the less the audience has to read… and the more they’ll be listening to you and what you have to say.

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