Your business card leaves a lasting impression. It’s usually the one physical thing a person takes away from a meeting or encounter, and it can be your golden ticket to future contact… or end up in the trash, along with your chances of ever hearing from that person again.
Many of the business cards we see today are typical, boring, and unrelated to a business’ services. Websites like Vistaprint and Zazzle offer free templates – but how many other businesses are using that very same design? And does it really make sense to have a card with a flower motif if your business is more focused on tree removal?
John Jantsch, a marketing consultant and the man behind Duct Tape Marketing, says the need for a business card “is pretty limited in business these days. For the most part people can either find the info online or zap it to each other electronically. In a way this shift has made the business card an opportunity to make a statement. … Since people aren’t using them that much you have the ability to stand out by doing so.”
Your business card design should be unique – something that people associate with you and want to hold onto. But don’t let that sidetrack you from making the look and feel of it represent you and your services.
What are the elements of a great business card?
- Remarkable. Make it unique so it – and, in turn, you – gets noticed.
- Clear messaging. Does the card really tell what it is you do? Does it communicate your brand?
- Clean design. Too simple or amateur looking and it looks bad on you; too complex and it might lose detail.
- The right size. Not too big (it should still fit in a business card pocket), not too small… think Goldilocks and get it just right.
- High print quality. Don’t skimp. You pay for what you get. A stellar design looks so-so when it is printed poorly – or printed on the wrong medium.
- Clear contact information. Don’t hide the most important information – and the reason for handing out the business card in the first place.
If you’re not sure how to design something that will be remembered – and held onto – then hire a designer. It will be well worth the investment.
Note: We do business cards differently at Infinitely Big. Check these out…