Focus on the Message…

Whatever you’re saying is important and you certainly want it to be treated that way.

We get requests all the time for presentations to be done in the latest and greatest software program. But what it really boils down to is not how your message gets out, but what the message is in and of itself. Your focus should be on effective communication.

Of course you want your delivery to be engaging, but if you’re putting all of your energy into developing a cool-looking Prezi instead of working on the message, your audience will walk away thinking, “That was a cool presentation. What was that meeting about again?” And that’s every presenter’s worst nightmare.

So before you decide your presentation has to have amazing animation, cool colors, and tantalizing images, think about what it is you’re trying to say and focus on making it audience-worthy.