Wouldn’t it be great to control what your audience remembers after your presentation is done? Rather than them going back to the office with a memory of the great coffee or the attractive blonde in the front row or even the bad joke you told, they might actually remember key points you made. Here are a few ideas on how you can help improve retention:
- Have a key message. Decide what your presentation is really about. Have one key message (you can have sub-messages but only one key message) and build your presentation around this.
- Keep it simple. Just because you only have one key message doesn’t mean you have to pack everything into this one message. Keep it simple and it will be much easier to retain.
- Identify the key message. Make it known what your key takeaway is. Say “this is the key takeaway” or “this is the most important point” or “this is the key message.”
- Repeat. Do this throughout to remind the audience of what the key message is by coming back to it. If it’s your key message, your presentation should relate to it throughout.
- Leave it on the screen. Keep it up on the screen while you are talking so the audience sees it visually. This will help them remember. You may even try associating a picture with your message if one is relevant.
This form of mind-control is perfectly legal in all 50 states. So give it a shot and you will see your audience is much more likely to contact you the next time they need help because they remember that you offered a solution.