Monthly Archives: December 2013

Doritos Commercial? Or Shameless Self-Promotion?

Infinitely Big is known as a world leader in presentation design, development, and execution. However, we support meetings of all sizes with creation of meeting themes, messaging, registration sites, sales tools and now digital video. Earlier this year, Connect 7 Productions, along with Bob Nastasi, executive producer, merged their internationally recognized digital video services with Infinitely Big. Whether producing broadcast video (e.g., TV commercials for Hertz, 1800Flowers, or the UFC) or corporate communications (e.g., C-Level messages, meeting kick-offs, team motivators), no project is too small or large.

Doritos-Behind-the-Scenes

Recently, Doritos launched their 2013 Crash the Super Bowl competition. The requirement: Produce a 30-second commercial that Doritos would like to present during the Super Bowl.  Beginning with the Doritos logo and a blank slate, our story began to form; scripts were written, casting and wardrobe determined, and a site location was selected.

On the day of the shoot, the production crew arrived early to stage the home. Next came the makeup artist, the actors, and of course the adorable 4-year-old star of our commercial, Sabrina. Finally, props were added to set, including more than 30 bags of Doritos. (Hard not to get hungry on this set.)

With days of editing, countless adjustments, and the addition of music and sound effects, a new commercial was born.

If you would like your next event to come to life in ways un-thought of, ask us about our award-winning services. Who knows… you or your product may be the star in our next feature. We got this!

Want to see more video samples?  Click here.

Want to learn more about Infinitely Big? Call 1-888-360-4BiG (4244) or email us! We would be happy to speak with you.

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