Category Archives: b2i

Exceeding Expectations: The PPT Edition

In our last post, we discussed the importance of exceeding customer expectations by taking an ordinary product and creating an unexpectedly amazing experience with it. But what does it take to achieve this with an everyday tool like PowerPoint?

The truth is, everybody has, or will, use PowerPoint. It’s on more than 500 million computers worldwide, and is probably even on yours right now. However, it takes a unique expertise to strategically use this tool to its full potential – a skill that most don’t even know exists.

An Australian presentation design company put it this way: “The hurdle we need to overcome is not introducing presentation design to the world, the hurdle is to show the world what presentation design SHOULD be.”

We couldn’t agree more.

That’s why we developed our first-ever promotional PowerPoint demo, to reveal all of PowerPoint’s unknown capabilities and to show how we use it every day: to exceed expectations. The file represents our own original story and animation, includes highly editable and reusable elements, and is only 10MB, which means it can be sent through most email servers. Take a look by clicking here or the image below and let us know what you think through this post, Facebook, Twitter, or LinkedIn.

bigintro

And yes, this was created in PowerPoint… what were you expecting?

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The NEW Video…

Source: B2B Content Marketing Report: 2013 Survey Results, LinkedIn B2B Technology Marketing Community

Source: B2B Content Marketing Report: 2013 Survey Results, LinkedIn B2B Technology Marketing Community

Video is taking over. Journalism sites like BuzzFeed and Huffington Post are now using video to tell the stories that articles used to. Following the shift from print to interactive media, company websites can host internal videos to inform and update their teams instead of distributing print newsletters and materials. Marketers are studying how to best generate interest through the unique visual intimacy that only video can provide. And assisting in this upsurge are the social media sites – both for internal corporate use, like Yammer, and external, like Facebook – that allow for easy video sharing. Why say it if you can just play it, right?

A recent study by LinkedIn’s largest online group, The B2B Technology Marketing Community, thinks so. In a recent survey, its 50,000 members confirmed the current demand for content production, naming video as one of the most effective mediums for consumers to receive information, and, more importantly, react.

And where there’s priority to reach your audience, there’s certainly the priority to do it right! As the survey reveals, video production is the most outsourced form of content marketing. Now, with more than 80% of B2B marketers planning to increase their content production over the next 12 months, all signs point to video as the gateway to create consumer interest.

Here at Infinitely Big we not only embrace this platform, we enhance it. Our in-house production service covers everything from internal corporate videos to broadcast commercials. Click here to discover all the ways our video services can exceed your expectations!

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Consistency Wins…

One of the great things about chain restaurants like T.G.I. Friday’s, The Olive Garden, or Burger King – and it’s not their food – is consistency. You can walk into a T.G.I. Friday’s in New York City or Omaha, Neb., and you know what you are going to get. There is no deviation – the look is the same, the food is the same, and the prices are relatively the same. You never have to worry about getting sick or what the bathroom will look like. Again, I am not saying the food is fabulous or the places are immaculate – the point is, you know what you are going to get. And often, that in itself is comforting.

Think about your business for a minute. Do your corporate communications show consistency? Do you use the same logo on your letterhead, in an email newsletter, and in a print ad? Do your salespeople all communicate in the same manner? How about your customer service reps? Do they have a similar personality to one another? Do they provide similar results call after call?

Consistency and confidence in the areas mentioned above will keep your customers around for a long time to come. Just the way you are more comfortable with the golden arches than the local burger joint in a new city, your customers are comfortable with what’s familiar and consistent. They know what to expect and that is priceless.

It sounds easy, but consistency can be very challenging. But, if you can be consistent in the way you operate, you will keep your competitors at bay.

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