Video is taking over. Journalism sites like BuzzFeed and Huffington Post are now using video to tell the stories that articles used to. Following the shift from print to interactive media, company websites can host internal videos to inform and update their teams instead of distributing print newsletters and materials. Marketers are studying how to best generate interest through the unique visual intimacy that only video can provide. And assisting in this upsurge are the social media sites – both for internal corporate use, like Yammer, and external, like Facebook – that allow for easy video sharing. Why say it if you can just play it, right?
A recent study by LinkedIn’s largest online group, The B2B Technology Marketing Community, thinks so. In a recent survey, its 50,000 members confirmed the current demand for content production, naming video as one of the most effective mediums for consumers to receive information, and, more importantly, react.
And where there’s priority to reach your audience, there’s certainly the priority to do it right! As the survey reveals, video production is the most outsourced form of content marketing. Now, with more than 80% of B2B marketers planning to increase their content production over the next 12 months, all signs point to video as the gateway to create consumer interest.
Here at Infinitely Big we not only embrace this platform, we enhance it. Our in-house production service covers everything from internal corporate videos to broadcast commercials. Click here to discover all the ways our video services can exceed your expectations!