If the venue is big enough — and even if it’s not – it’s likely you’ll need a traditional print banner or similar signage to inform and direct attendees.
Here are some tips for making sure your banner makes its point.
- Don’t fill it up. You should have as much content as a postcard. People are going to be looking at it from a distance, so you need room for larger fonts and images.
- Make sure it’s the right size. Too small and it will go unnoticed; too big and people will wonder what you were thinking. Consider the location and venue. If you’re looking to attract drivers-by from a high-traffic road, make sure it’s big enough to be seen without squinting, and that the content is simple enough to be read with a glance. If your meeting is being held in a hotel ballroom, you’ll want something large enough to be read from pretty far away, but not so big it looks out of place.
- Use an appropriate font. Choose a large and easy-to-read font that contrasts well with the background color.
- Choose the right images. Make sure the pictures you use clearly relate to the type of event you’re running. Most people see images and “translate” them first.
- Point people in the right direction. Are you directing attendees down the hall and to the left? Don’t send them a roundabout way, and make sure your banner points them in the correct direction. Plan ahead for where banners will be placed throughout the venue. Better yet, create a banner that allows you to print out separate arrows that can be attached with tape or Velcro.
Print banners serve a purpose… but better yet, check out digital signage, which can be manipulated by a viewer and is easy to update frequently.