Category Archives: Video

And the Telly Goes To…

tellyInfinitely Big’s video service has been recognized for one of the industry’s most prestigious awards!

We are pleased to announce that Infinitely Big has been selected as a bronze winner in the 35th Annual Telly Awards competition for a video about a charity program for a Fortune 500 company. With nearly 12,000 entries from all 50 states and numerous countries, this is truly an honor.

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, executive director of the Telly Awards. “Infinitely Big’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”

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The NEW Video…

Source: B2B Content Marketing Report: 2013 Survey Results, LinkedIn B2B Technology Marketing Community

Source: B2B Content Marketing Report: 2013 Survey Results, LinkedIn B2B Technology Marketing Community

Video is taking over. Journalism sites like BuzzFeed and Huffington Post are now using video to tell the stories that articles used to. Following the shift from print to interactive media, company websites can host internal videos to inform and update their teams instead of distributing print newsletters and materials. Marketers are studying how to best generate interest through the unique visual intimacy that only video can provide. And assisting in this upsurge are the social media sites – both for internal corporate use, like Yammer, and external, like Facebook – that allow for easy video sharing. Why say it if you can just play it, right?

A recent study by LinkedIn’s largest online group, The B2B Technology Marketing Community, thinks so. In a recent survey, its 50,000 members confirmed the current demand for content production, naming video as one of the most effective mediums for consumers to receive information, and, more importantly, react.

And where there’s priority to reach your audience, there’s certainly the priority to do it right! As the survey reveals, video production is the most outsourced form of content marketing. Now, with more than 80% of B2B marketers planning to increase their content production over the next 12 months, all signs point to video as the gateway to create consumer interest.

Here at Infinitely Big we not only embrace this platform, we enhance it. Our in-house production service covers everything from internal corporate videos to broadcast commercials. Click here to discover all the ways our video services can exceed your expectations!

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Doritos Commercial? Or Shameless Self-Promotion?

Infinitely Big is known as a world leader in presentation design, development, and execution. However, we support meetings of all sizes with creation of meeting themes, messaging, registration sites, sales tools and now digital video. Earlier this year, Connect 7 Productions, along with Bob Nastasi, executive producer, merged their internationally recognized digital video services with Infinitely Big. Whether producing broadcast video (e.g., TV commercials for Hertz, 1800Flowers, or the UFC) or corporate communications (e.g., C-Level messages, meeting kick-offs, team motivators), no project is too small or large.

Doritos-Behind-the-Scenes

Recently, Doritos launched their 2013 Crash the Super Bowl competition. The requirement: Produce a 30-second commercial that Doritos would like to present during the Super Bowl.  Beginning with the Doritos logo and a blank slate, our story began to form; scripts were written, casting and wardrobe determined, and a site location was selected.

On the day of the shoot, the production crew arrived early to stage the home. Next came the makeup artist, the actors, and of course the adorable 4-year-old star of our commercial, Sabrina. Finally, props were added to set, including more than 30 bags of Doritos. (Hard not to get hungry on this set.)

With days of editing, countless adjustments, and the addition of music and sound effects, a new commercial was born.

If you would like your next event to come to life in ways un-thought of, ask us about our award-winning services. Who knows… you or your product may be the star in our next feature. We got this!

Want to see more video samples?  Click here.

Want to learn more about Infinitely Big? Call 1-888-360-4BiG (4244) or email us! We would be happy to speak with you.

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Keeping It Real…

The more true to life you can portray an issue you are presenting in your PowerPoint, the better your audience will understand, relate, and identify with it. This is your ideal goal – to get your audience to know that you understand their pain, their issue, and that you have a way to help resolve it or make it better. The impact you can add by using photos, videos, sound, or other media is extremely powerful and should not be overlooked. Here are a couple of ideas on types of media and when to use them.

  • Use illustrations or video to clarify. If your product is complicated, an illustration or video lets you simplify the way it looks. Also, illustrations and videos allow you to show a zoomed-in view or a view normally not seen, such as a product interior.
  • Motion, sound, and music. Just because PowerPoint has this feature doesn’t mean you need to use it. Use sparingly and only when deemed appropriate. Adding animation, sound effects, or music will make your presentation come alive, but it also lessens the seriousness of what you are presenting. Animation can be valuable when offering a product demonstration, but using when not needed will detract rather than add from the overall presentation.
  • Keep charts and graphs simple. Charts and graphs that are used to support a point should be simple and instantly understood. Audiences will be confused by overly complex visuals.
  • Photos have tremendous impact. A picture is worth a thousand words. This holds true in a PowerPoint. Finding a relatable image to put into your presentation can create an significant impression. It will leave your audience with an image resonating in their head when they go back to the office. Make it very relatable to a key point and they will not forget what you had to say.

As you can see, there is plenty of room for creativity in your presentations. Using illustrations and photos or graphs and animations can be very powerful. But beware… overuse these tools and they will detract from your presentation, making it lose gravity and impact.

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Animation or Live Action… What Kind of Video Should I Use?

Over the past few years, we’ve seen a significant shift toward using video to connect with an audience. From YouTube and vimeo, to news sites and now even Instagram, video offers users rich and engaging content.

But what kind of video is best?

Video CameraAnimation, which starts with independent pictures / objects and pieces them together (think movies created from still pictures or illustrations and cartoons), provides an easy way to describe complex stories, ideas, and information. With animation, you can do just about anything. It performs very well for tech companies and internet services, and it’s a great method of demonstrating something abstract or conceptual. Animation makes it very easy to brand your video. By using similar colors, styles, and themes, your video can easily fit in seamlessly with your website and advertising and marketing collateral. And if your product or service is continuously developing, it’s simpler to make an update to an animated video than it is to a live one.

However, it’s harder to elicit emotion with animated videos. They are much less realistic and it is harder to gain the audience’s trust. Production can be time-consuming.

Live-action video, which uses filmed footage (anything from a C-level executive in front of a green screen to aerial shots taken from a helicopter), is a great alternative to animation and is certainly more appealing to an audience.

“There is a very economical way to produce executive messaging depending on the length of the message (usually one to three minutes) utilizing minimal graphics and the client’s location,” according to Bob Nastasi, Infinitely Big’s executive producer.

Viewers tend to feel more of a connection to the message. Live action is a good way to demonstrate a concrete product or service. When offered the choice, most people prefer to see a product or service in action. Live action is also a great tool for connecting with your audience, especially if you run a personal business, like a consulting firm or an eatery. People like seeing other people. It gives them an emotional connection, which can be influential and effective when telling your tale. Actual people and real life, as opposed to make-believe characters, help in developing trust with the audience.

But with live-action filming it can take days to get the right take; the equipment (and sometimes the talent) can be pricey; and editing can be a headache – especially if you want to alter the script or the setting, because then you’ll have to reshoot.

With both options, cost is always a consideration.

“In my world, true animation almost always is more expensive than live video depending on the content and degree of difficulty,” Nastasi said. “Animation actually can be costly – but let’s match apples to apples. What type of animation are we estimating? Is it 2D or 3D? What type of creative are we pitching? How many talent voices are needed? What about music and sound design? What is the total running time of the animated program? All these elements factor into the total cost, and how easy or difficult updating the program can be.”

“I can say with confidence that live action video can be produced for competitive rates and even for less than animation,” he added.

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