Tag Archives: ads

Free PR for Your Business…

166127053We all need a little public relations in our lives… but PR can cost money, you say. You have to hire a PR person, pay them per project or a monthly retainer, etc. But this is not necessarily always the case. There are many ways in which you can generate free PR for your business. The most obvious is a press release. Write it yourself; there are many sites that offer free press release distribution. This can spread around the web, get picked up by newspapers, magazines, and other media outlets and thereby drum up great business.

Here are some other ways to get free PR:

  • Writing articles: Write about how to do something – this is always valuable for readers. The article doesn’t have to be long, just informative. This also gives you great credibility and can establish you as an expert in a certain area.
  • Newsletters: Create a weekly or monthly email newsletter that you distribute to clients, prospects, and anyone else who wants to hear what you have to say. This is great advertising and keeps you in front of the people you want to be speaking with.
  • Public speaking: Speaking in front of an audience usually makes you an expert. People like to buy from experts. If they’re in your audience, then they’ll remember your expertise and come to you when they need your product or service.
  • Free guides / reports: Offering a free guide or report online is a good way to get an e-mail address from prospects so you may market to them later. The free report can be a dressed-up article, a list, a survey that you’ve done, or some research-based information.
  • Online forum participation: Participate in relevant newsgroups and forums… people will get to see your posts and get to know you. Answer questions, post new questions, etc. LinkedIn is a great place for this if you join industry-related groups.
  • Letters to the editor: Many times a letter to the editor has a better chance of getting published than the actual press release. You’d be surprised how many people read this column in publications. This is also another way to become friends with the editor. If they see you enough and match you with a newsworthy press release, then your chances of getting a press release in print increases.
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A Picture is Worth a Thousand Words…

As studies show, we are all exposed to over 3,000 ads per day. How many do you remember? Not many, I am sure… but below are some really great, unique ads that will make you stop and think as they communicate their message clearly and even emotionally. These are a few of the ads you will remember as they break through the clutter and connect. Let me know what you think of these or if there are others that stand out in your mind.

Stop Abuse…
Abuse

Tetris Returns…
Tetris

Rowenta Vacuum…
Rowenta

Save the Whales…
Whales

Softlan Fabric Care Smells So Good…
Softlan

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