Tag Archives: advertising

Free PR for Your Business…

166127053We all need a little public relations in our lives… but PR can cost money, you say. You have to hire a PR person, pay them per project or a monthly retainer, etc. But this is not necessarily always the case. There are many ways in which you can generate free PR for your business. The most obvious is a press release. Write it yourself; there are many sites that offer free press release distribution. This can spread around the web, get picked up by newspapers, magazines, and other media outlets and thereby drum up great business.

Here are some other ways to get free PR:

  • Writing articles: Write about how to do something – this is always valuable for readers. The article doesn’t have to be long, just informative. This also gives you great credibility and can establish you as an expert in a certain area.
  • Newsletters: Create a weekly or monthly email newsletter that you distribute to clients, prospects, and anyone else who wants to hear what you have to say. This is great advertising and keeps you in front of the people you want to be speaking with.
  • Public speaking: Speaking in front of an audience usually makes you an expert. People like to buy from experts. If they’re in your audience, then they’ll remember your expertise and come to you when they need your product or service.
  • Free guides / reports: Offering a free guide or report online is a good way to get an e-mail address from prospects so you may market to them later. The free report can be a dressed-up article, a list, a survey that you’ve done, or some research-based information.
  • Online forum participation: Participate in relevant newsgroups and forums… people will get to see your posts and get to know you. Answer questions, post new questions, etc. LinkedIn is a great place for this if you join industry-related groups.
  • Letters to the editor: Many times a letter to the editor has a better chance of getting published than the actual press release. You’d be surprised how many people read this column in publications. This is also another way to become friends with the editor. If they see you enough and match you with a newsworthy press release, then your chances of getting a press release in print increases.
Tagged , , , ,

Top 10 Mobile Facts

166153695I came across an insert in my recent issue of Advertising Age that was all about mobile marketing facts and figures. The information contained is eye-opening for anyone trying to reach consumers, especially as “online audiences started shifting away from PCs faster than anyone expected,” according to Michael Learmonth, AdAge’s digital editor.

Here are the top 10 facts:

  1. Google’s Android platform runs on 52.4% of U.S. smartphones, while Apple’s iOS runs on 39.2% (meaning these two service nearly 92% of subscribers)
  2. Facebook is the #2 app on iOS and #4 app on Android
  3. The number of U.S. tablet users is expected to grow from 93.9 million in 2012 to 178 million by 2017 – an increase of almost 90%
  4. Worldwide, 58.1% of the population used a mobile phone in 2012, and that number is expected to reach 69% by 2017
  5. Worldwide, 15.7% of the population used a smartphone in 2012, and that number is expected to reach 34% by 2017
  6. Among U.S. smartphone users, 50.9% used a video app in the last 30 days, while 32.1% used one in the last seven days (YouTube is the most-used video app)
  7. U.S. mobile ad spending is projected to reach almost $28 billion by 2017
  8. The top five social networks in the U.S. are Facebook, Twitter, Pinterest, tumblr, and LinkedIn
  9. Google’s share of worldwide net mobile ad revenue in 2012 was 52.36%, while Facebook came in at 5.35%
  10. Adults spend an average of 141 minutes a day using mobile devices

Source: Crain Communication Inc., “Mobile Fact Pack: A Guide to Mobile Marketing,” Advertising Age, Aug. 19, 2013.

Tagged , , ,

Build a Better Banner…

149282846Running a big meeting? Tradeshow? Networking event?

If the venue is big enough — and even if it’s not – it’s likely you’ll need a traditional print banner or similar signage to inform and direct attendees.

Here are some tips for making sure your banner makes its point.

  • Don’t fill it up. You should have as much content as a postcard. People are going to be looking at it from a distance, so you need room for larger fonts and images.
  • Make sure it’s the right size. Too small and it will go unnoticed; too big and people will wonder what you were thinking. Consider the location and venue. If you’re looking to attract drivers-by from a high-traffic road, make sure it’s big enough to be seen without squinting, and that the content is simple enough to be read with a glance. If your meeting is being held in a hotel ballroom, you’ll want something large enough to be read from pretty far away, but not so big it looks out of place.
  • Use an appropriate font. Choose a large and easy-to-read font that contrasts well with the background color.
  • Choose the right images. Make sure the pictures you use clearly relate to the type of event you’re running. Most people see images and “translate” them first.
  • Point people in the right direction. Are you directing attendees down the hall and to the left? Don’t send them a roundabout way, and make sure your banner points them in the correct direction. Plan ahead for where banners will be placed throughout the venue. Better yet, create a banner that allows you to print out separate arrows that can be attached with tape or Velcro.

Print banners serve a purpose… but better yet, check out digital signage, which can be manipulated by a viewer and is easy to update frequently.

Tagged , , , , , , ,

What’s the Importance of a Good Business Card?

Your business card leaves a lasting impression. It’s usually the one physical thing a person takes away from a meeting or encounter, and it can be your golden ticket to future contact… or end up in the trash, along with your chances of ever hearing from that person again.

Many of the business cards we see today are typical, boring, and unrelated to a business’ services. Websites like Vistaprint and Zazzle offer free templates – but how many other businesses are using that very same design? And does it really make sense to have a card with a flower motif if your business is more focused on tree removal?

John Jantsch, a marketing consultant and the man behind Duct Tape Marketing, says the need for a business card “is pretty limited in business these days. For the most part people can either find the info online or zap it to each other electronically. In a way this shift has made the business card an opportunity to make a statement. … Since people aren’t using them that much you have the ability to stand out by doing so.”

Your business card design should be unique – something that people associate with you and want to hold onto. But don’t let that sidetrack you from making the look and feel of it represent you and your services.

What are the elements of a great business card?

  • Remarkable. Make it unique so it – and, in turn, you – gets noticed.
  • Clear messaging. Does the card really tell what it is you do? Does it communicate your brand?
  • Clean design. Too simple or amateur looking and it looks bad on you; too complex and it might lose detail.
  • The right size. Not too big (it should still fit in a business card pocket), not too small… think Goldilocks and get it just right.
  • High print quality. Don’t skimp. You pay for what you get. A stellar design looks so-so when it is printed poorly – or printed on the wrong medium.
  • Clear contact information. Don’t hide the most important information – and the reason for handing out the business card in the first place.

If you’re not sure how to design something that will be remembered – and held onto – then hire a designer. It will be well worth the investment.

Note: We do business cards differently at Infinitely Big. Check these out…

LemonAidFactoryBCLAWVending

Tagged , , , , , , ,

A Picture is Worth a Thousand Words…

As studies show, we are all exposed to over 3,000 ads per day. How many do you remember? Not many, I am sure… but below are some really great, unique ads that will make you stop and think as they communicate their message clearly and even emotionally. These are a few of the ads you will remember as they break through the clutter and connect. Let me know what you think of these or if there are others that stand out in your mind.

Stop Abuse…
Abuse

Tetris Returns…
Tetris

Rowenta Vacuum…
Rowenta

Save the Whales…
Whales

Softlan Fabric Care Smells So Good…
Softlan

Tagged , , , ,