Pop quiz: What’s the golden rule of customer service?
Like a unique name or logo, companies need strong core values to define what sets them apart. Values are crucially different from rules. Rules can feel isolating and artificial, whereas values define the very heart and soul of a company. They create a culture, encourage creativity and collaboration, and affect every aspect of the company from the employees it attracts to how those employees interact with one another and clients when the going gets tough.
Most importantly, values are beliefs that employees can individually interpret and experience for themselves. Joris Luijke, human resources director at Atlassian, Australia’s largest software exporter, puts it this way: “You can’t impose a value on a company, it’s not like a company goal or KPI. It needs to bubble up from below and it needs to be genuinely felt by all the staff.”
So it should come as no surprise that companies who are famous for their customer service also include out-of-the-box values in their company culture. To name a few:
- Zappos: Create fun and a little weirdness
- Disney: Honor and respect the trust people place in us
- Amazon: Have backbone; disagree and commit
- Google: You can be serious without a suit
- Atlassian: No bulls–t
This is why Infinitely Big is excited to introduce you to our own Core Values Series. We’ll be posting a series of the five core values of our company and letting you know what each means to us. We would love to hear what they mean to you, and please share yours with us!
First up: Customer-Obsessed. Stay tuned to discover why every detail matters!