Tag Archives: customer-obsessed

Customer Obsessed: Why Every Detail Matters

“It’s the little details that are vital. Little things make big things happen.” – John Wooden

Last week, we announced the launch of our core values series, where we will share our company’s core values with you and what they mean to us, and celebrate examples of those who bring them to life. And of course, we want to hear what they mean to you! First up: Customer Obsessed.

When our company discussed examples of Customer Obsessed, we soon noticed a pattern. Whether it was a Disney employee greeting guests’ daughters as “princesses,” or providing our clients with the slide they asked for as well as alternates because they have the potential to improve the presentation, even if they didn’t ask for it, it was the little things, the attention to even the smallest of details that made the overall customer experience so memorable.

Keeping in mind, given your resources, the size of your company, and your position, these “customer obsessed” gestures do not have to be over the top, such as when WestJet, an airline company, literally created a holiday miracle for their guests by surprising them at the arrival terminal with exactly what each traveler had on their wish list (see video below). Upholding an “every detail matters” approach to your work can be big or small; a welcoming smile, a genuine positive attitude, and enthusiasm to help the customer through every step of the process, even though you’re stuck working the night shift, leaves a longer lasting impression than you may think.

Another pattern also appeared: we recognized companies, products, and services that were exceptionally customer-centric. For example, selling back old college textbooks seemed to be a daunting process, which is why I put it off for years. Yet I finally sold them online because Amazon made it so easy (I may have clicked three buttons max). Because Amazon had strategically paid attention to every detail of the process, from creating a completely user-friendly system to the point where the site could conveniently anticipate my next step, the overall experience was completely painless, and, to my surprise, enjoyable.

So whether you’re going the extra mile, or even just an extra inch, that extra effort to pay attention to even the smallest of details keeps your customers coming back.

Got a certain company in mind that’s customer obsessed too? Tell us about it in our comments section and stay tuned for our next topic in this series: Exceed Expectations!

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Core Values: It’s an Obsession

Pop quiz: What’s the golden rule of customer service?

If you answered “The Customer is Always Right,” that’s probably because it’s one of the first things you learned in the workforce. But did you actually believe it? This is where values come in…482037235

Like a unique name or logo, companies need strong core values to define what sets them apart. Values are crucially different from rules. Rules can feel isolating and artificial, whereas values define the very heart and soul of a company. They create a culture, encourage creativity and collaboration, and affect every aspect of the company from the employees it attracts to how those employees interact with one another and clients when the going gets tough.

Most importantly, values are beliefs that employees can individually interpret and experience for themselves. Joris Luijke, human resources director at Atlassian, Australia’s largest software exporter, puts it this way: “You can’t impose a value on a company, it’s not like a company goal or KPI. It needs to bubble up from below and it needs to be genuinely felt by all the staff.”

So it should come as no surprise that companies who are famous for their customer service also include out-of-the-box values in their company culture. To name a few:

  • Zappos: Create fun and a little weirdness
  • Disney: Honor and respect the trust people place in us
  • Amazon: Have backbone; disagree and commit
  • Google: You can be serious without a suit
  • Atlassian: No bulls–t

This is why Infinitely Big is excited to introduce you to our own Core Values Series. We’ll be posting a series of the five core values of our company and letting you know what each means to us. We would love to hear what they mean to you, and please share yours with us!

First up: Customer-Obsessed. Stay tuned to discover why every detail matters!

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