It may not be your first choice and you know the audience is going to hate you for it, but sometimes you have to present numbers, figures, calculations, results, financials, statements, and more. While it certainly makes it more enjoyable and digestible for the audience if the numbers are positive and show growth, profits, or bonuses, the reality remains that most people don’t like looking at numbers in a presentation and tend to tune out. A surefire way to lose the audience is to pop an Excel spreadsheet up on the screen and begin talking.
A spreadsheet is dull, difficult to follow, and not meaningful to an audience. Next time you have the task of presenting numbers, try using something visual. Try a pie chart to show proportions, such as sales by company division as a part of the whole company. Use a line chart to show a trend, such as profit growth over the last four quarters. Or, put together a bar chart to compare expenses over the last 12 months. These graphics are simple to build and create something digestible and understandable for your audience.
Take this one step further, though. The default in PowerPoint is for the visual to show up on the screen in one piece. However, you can animate your charts and graphs and build them along with the audience. This gives you time to discuss each piece as you go along. You can explain why something may have happened or congratulate a group on a great quarter as your line chart shoots to the sky. If you do this, keep the effects simple – we don’t need spinning and twirling. Keep in mind you don’t want to detract or make a serious presentation cartoonish.
So, next time you are faced with the daunting task of presenting financials, spruce it up a bit and you will see it is much more enjoyable for the audience, and they will both understand and retain what you have presented much better.