Tag Archives: key points

Is It Time for a Refresh?

You are an expert in your field – you know the intricacies and the nuances of your product or service better than anyone. Thus, you are often asked to speak publicly about your area of specialty. And like anyone with a lot to do and little time, you have a stock PowerPoint that you have created that you use over and again. It saves time and it works pretty well. As you read this and think about that PowerPoint you have created, I would encourage you to go through it and dispose of many of those slides.

Why, you ask? Because with each day, you get better and so should your PowerPoint. Think of new and creative ways to present your key points. Brainstorm ways to make complicated topics simpler to understand. Come up with ideas on ways to better engage your audience. Think of areas that went over really well in prior presentations and maybe put more focus there and for those areas that didn’t go over so well, how about a new strategy or eliminating the level of depth in that section.

Of course, you will also want to add slides that pertain to relevant industry news, updated research, and your own headlines – new business, new people, new products, etc. The point is, as you evolve, so should your PowerPoint presentation. While it may save time reusing your old one, it is worth the energy and effort to rebuild and revamp every couple of months. It pushes you to be better and will ultimately leave a better impression on the audience.

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Take Control of Your Audience’s Memory…

161919220Wouldn’t it be great to control what your audience remembers after your presentation is done? Rather than them going back to the office with a memory of the great coffee or the attractive blonde in the front row or even the bad joke you told, they might actually remember key points you made. Here are a few ideas on how you can help improve retention:

  1. Have a key message. Decide what your presentation is really about. Have one key message (you can have sub-messages but only one key message) and build your presentation around this.
  2. Keep it simple. Just because you only have one key message doesn’t mean you have to pack everything into this one message. Keep it simple and it will be much easier to retain.
  3. Identify the key message. Make it known what your key takeaway is. Say “this is the key takeaway” or “this is the most important point” or “this is the key message.”
  4. Repeat. Do this throughout to remind the audience of what the key message is by coming back to it. If it’s your key message, your presentation should relate to it throughout.
  5. Leave it on the screen. Keep it up on the screen while you are talking so the audience sees it visually. This will help them remember. You may even try associating a picture with your message if one is relevant.

This form of mind-control is perfectly legal in all 50 states. So give it a shot and you will see your audience is much more likely to contact you the next time they need help because they remember that you offered a solution.

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You Can’t Read This…

Large AudienceHow many times have you been listening to a presentation and the presenter gets to an extremely dense slide and says, “I know you can’t read this in the back, so I will read it to you…” Aaaggggghhhh (that’s my frustration coming through). I don’t know about you, but I sit there and think to myself, if you know I can’t read it, why didn’t you use a bigger font?

While we may think that jamming as much text as possible on a slide is the way to go, that’s not necessarily the case. Use big fonts, fewer words, and emphasize what is essential on the slides. Then discuss each bullet or topic. Use your words as the presentation, not the written words on the PowerPoint slide. Ten-point font is going to be too small… try 24-point or 32-point and keep your bullets short.

Remember, the goal is audience clarity and retention, not stuffing your slides full of words for you to read.

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Make Your Definitions More Interesting…

One of the more fundamental yet boring slides in a PowerPoint is the definitions slide. This may actually, in a really painful case, represent multiple slides. Here are some pointers for making the definition process fun and engaging for the audience.

Typically, you will see a slide that says “Definitions” in bold and underlined across the top. Then, listed underneath in microscopic font will be key terms and their respective meanings. Instead of using this method — which, by the way, is certain to bore your audience into a coma before you really even get started — try the following:

Let’s use the term “mammal” as an example. Across the top of the slide, state “What are mammals?” Open it up to the audience and find out what they believe the definition of a mammal is. This engages the audience, will certainly get some laughs, allows you to clear up any misconceptions, and gives you an idea of what you are dealing with in terms of your audience.

While getting audience input, add your own commentary. Correct what they are saying and add detail. Praise those who are accurate and reiterate what they have said to drill it home.

Next, on that same slide, use graphics to show examples of mammals. Introduce them one by one, focusing on the characteristics that make them mammals. Show pictures of humans, monkeys, lions, tigers, and bears (oh my!). This makes the concept real and relatable for the audience. And, again, keep things interesting and interactive.

Finally, end with the definition you want the audience to remember. It may be a simplified version of a standard definition, but it should be accurate and usable by the audience. This strategy will allow you to put your best foot forward with intriguing definitions that are memorable and meaningful to the audience.

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The Rule of Three…

When giving presentations or public talks, the Rule of Three is a powerful rule to remember. You should commit this to memory and practice writing and presenting using this rule. The rule is simple: When making a point, use three words or ideas in a row. The audience is more likely to consume and comprehend an idea when it is presented as part of a trio.

Using the Rule of Three allows you to present a concept more clearly, concisely, and memorably. In his book Writing Tools: 50 Essential Strategies for Every Writer, Roy Peter Clark provides insights into the magic of the number three. He states, “Use one for power. Use two for comparison, contrast. Use three for completeness, wholeness, roundness. Use four or more to list, inventory, compile, and expand.”

The rule of three has created timeless speeches, stories, and historical foundations. Some examples include:

  • From the Declaration of Independence – “Life, liberty, and the pursuit of happiness”
  • From religion – “Father, son, and holy spirit”
  • From movies – “The Good, the Bad, and the Ugly”
  • From children’s stories – “The Three Little Pigs” or “Goldilocks and the Three Bears”
  • From real estate – “Location, location, location”
  • From Julius Caesar – “Veni, vidi, vici” (“I came, I saw, I conquered”)
  • From entertainment – “Three-ring circus” or “The Three Stooges”

As you can see, the Rule of Three has a powerful history. It’s nothing new and has been used throughout time to make powerful points, in the formation of governments (Executive, Legislative, and Judicial branches), and to engrain concepts into the memory of generations.

So, remember in your next speech to use the Rule of Three… and that’s  the truth, the whole truth, and nothing but the truth.

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The Magic Number Is…

Very often our presentations culminate with “the “X” steps to success,” or “top ‘X’ takeaways,” or “top ‘X’ goals for today.” The question begs, what is “X”? Should X be three, five, seven, 10… ? The more takeaway bullets we can give, the better, right? Wrong.

Less is more when it comes to your bulleted steps or takeaways from a presentation. Scientific studies of the brain and memory have shown time and again that people can keep three key points or steps in their short-term memory. After three, the brain kicks one out so there’s room for the next. You may have seven on the slide, but your audience has deleted four from their short-term memory and most likely retained only three.

If you really think about it, three is a great number. Things always happen in threes… three represents a beginning, a middle, and an end, or a past, a present, and a future. I feel a bit like The Count on Sesame Street, but three is a magical number with a great ring to it. Plus it ties things up nice and neat, keeps things simple, and forces you, as the presenter, to focus on what is really important for your audience.

If you have more to say, think about directing the audience to the information elsewhere… provide a web address, print material, or a blog site. Think about why your audience is there listening to you and what they want to leave with. Put yourself in the audience’s shoes.

Think about how you can condense your material into points that are manageable and easy to remember. Maybe it’s a key word for each. Count them out on your hand using three fingers. And remember – three is the magic number. Less is more when it comes to presenting.

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