Tag Archives: leave behinds

What’s the Importance of a Good Business Card?

Your business card leaves a lasting impression. It’s usually the one physical thing a person takes away from a meeting or encounter, and it can be your golden ticket to future contact… or end up in the trash, along with your chances of ever hearing from that person again.

Many of the business cards we see today are typical, boring, and unrelated to a business’ services. Websites like Vistaprint and Zazzle offer free templates – but how many other businesses are using that very same design? And does it really make sense to have a card with a flower motif if your business is more focused on tree removal?

John Jantsch, a marketing consultant and the man behind Duct Tape Marketing, says the need for a business card “is pretty limited in business these days. For the most part people can either find the info online or zap it to each other electronically. In a way this shift has made the business card an opportunity to make a statement. … Since people aren’t using them that much you have the ability to stand out by doing so.”

Your business card design should be unique – something that people associate with you and want to hold onto. But don’t let that sidetrack you from making the look and feel of it represent you and your services.

What are the elements of a great business card?

  • Remarkable. Make it unique so it – and, in turn, you – gets noticed.
  • Clear messaging. Does the card really tell what it is you do? Does it communicate your brand?
  • Clean design. Too simple or amateur looking and it looks bad on you; too complex and it might lose detail.
  • The right size. Not too big (it should still fit in a business card pocket), not too small… think Goldilocks and get it just right.
  • High print quality. Don’t skimp. You pay for what you get. A stellar design looks so-so when it is printed poorly – or printed on the wrong medium.
  • Clear contact information. Don’t hide the most important information – and the reason for handing out the business card in the first place.

If you’re not sure how to design something that will be remembered – and held onto – then hire a designer. It will be well worth the investment.

Note: We do business cards differently at Infinitely Big. Check these out…

LemonAidFactoryBCLAWVending

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Go Green with Your Handouts…

In this day and age, being environmentally friendly is important in a lot of respects. First, we want this earth, the trees, and the animals inhabiting it to be around for a generations to come. Second, from a corporate culture’s point of view, “going green” is a hot topic today, from big organizations to little mom-and-pop shops. So jump on the green bandwagon, save money, save trees, and save the environment while projecting a socially conscious image to your prospects / clients. Use the following environmentally friendly tips when creating handouts in the future:

  1. Print front and back. There’s no reason to leave a blank page, so cut your total sheets in half by making use of the back side of each page. Many high-end printers will even do this for you.
  2. Print four slides to a page. Forget about one slide per page. Your prospects don’t need life-size images of your presentation (as lovely as they may be). Three slides per page with lines for notes is a popular option but most people never use those lines, opting for note-taking in the white space or on the slide itself. By using the option to print four slides per page, you will use up to 25% fewer pages.
  3. Print black and white. We get this question a lot — what’s the difference between black and white and grayscale? When you use the default grayscale, each color on your slide is converted to a shade of gray. With black and white, all backgrounds are converted to white, saving a lot of toner in the end.
  4. Eliminate a title page and a contact page. Make these your opening and closing slides in your four-slide-per-page presentation. People won’t miss it and you can save two full sheets per printed presentation.
  5. Eliminate other unnecessary slides. Rather than printing the entire presentation, maybe you can create a condensed take-home version with the most important information. This has the potential to eliminate 5% to upward of 50% of your presentation and can also save toner and paper.
  6. Use print preview. Is there one lonely slide on that last page? If so, figure out a way to eliminate or combine slides for printing purposes and save a page.

These seem like little things, but they go a long way. Just imaging a presentation with 60 slides being handed out to 50 people — that’s potentially 3,000 pieces of paper! Cut it to four slides per page and that saves you 2,250 pages. That’s earth-friendly thinking that your clients will appreciate and your bottom line will thank you as well.

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