I came across an insert in my recent issue of Advertising Age that was all about mobile marketing facts and figures. The information contained is eye-opening for anyone trying to reach consumers, especially as “online audiences started shifting away from PCs faster than anyone expected,” according to Michael Learmonth, AdAge’s digital editor.
Here are the top 10 facts:
- Google’s Android platform runs on 52.4% of U.S. smartphones, while Apple’s iOS runs on 39.2% (meaning these two service nearly 92% of subscribers)
- Facebook is the #2 app on iOS and #4 app on Android
- The number of U.S. tablet users is expected to grow from 93.9 million in 2012 to 178 million by 2017 – an increase of almost 90%
- Worldwide, 58.1% of the population used a mobile phone in 2012, and that number is expected to reach 69% by 2017
- Worldwide, 15.7% of the population used a smartphone in 2012, and that number is expected to reach 34% by 2017
- Among U.S. smartphone users, 50.9% used a video app in the last 30 days, while 32.1% used one in the last seven days (YouTube is the most-used video app)
- U.S. mobile ad spending is projected to reach almost $28 billion by 2017
- The top five social networks in the U.S. are Facebook, Twitter, Pinterest, tumblr, and LinkedIn
- Google’s share of worldwide net mobile ad revenue in 2012 was 52.36%, while Facebook came in at 5.35%
- Adults spend an average of 141 minutes a day using mobile devices
Source: Crain Communication Inc., “Mobile Fact Pack: A Guide to Mobile Marketing,” Advertising Age, Aug. 19, 2013.