You are an expert in your field – you know the intricacies and the nuances of your product or service better than anyone. Thus, you are often asked to speak publicly about your area of specialty. And like anyone with a lot to do and little time, you have a stock PowerPoint that you have created that you use over and again. It saves time and it works pretty well. As you read this and think about that PowerPoint you have created, I would encourage you to go through it and dispose of many of those slides.
Why, you ask? Because with each day, you get better and so should your PowerPoint. Think of new and creative ways to present your key points. Brainstorm ways to make complicated topics simpler to understand. Come up with ideas on ways to better engage your audience. Think of areas that went over really well in prior presentations and maybe put more focus there and for those areas that didn’t go over so well, how about a new strategy or eliminating the level of depth in that section.
Of course, you will also want to add slides that pertain to relevant industry news, updated research, and your own headlines – new business, new people, new products, etc. The point is, as you evolve, so should your PowerPoint presentation. While it may save time reusing your old one, it is worth the energy and effort to rebuild and revamp every couple of months. It pushes you to be better and will ultimately leave a better impression on the audience.